What is Credit Risk and How Does it Affect My Business?
Credit risk is the risk of loss due to a default
on a contract, or more generally, the risk of loss due to some "credit
event". Traditionally, this only applied to situations where
debt holders or business owners were concerned that the debtor or
customer to whom they made a loan or extended credit might default
on a payment. For that reason, credit risk is sometimes also called
default risk.
In business, almost all companies carry some credit
risk, because most companies do not demand up front cash payments
for all products delivered and services rendered. Instead, most
companies deliver the product or service, and then bill the customer,
often specifying their terms of payment. Credit risk is the time
in between when the customer leaves with the product or service
and when you get paid.
Managing this risk is important for any business
but especially for new or small businesses. For larger companies,
there may be a credit risk department whose job it is to assess
the financial health of their customers and extend credit (or not)
accordingly, much like a credit manager. For example, a new business
that is selling its products to a troubled customer may attempt
to lessen credit risk by tightening payment terms to "net 15"
or by actually selling less product on credit to the retailer, or
even cutting off credit entirely and demanding payment in advance.
They might even lower the existing credit limit and re-run the credit
application to re-evaluate the credit risk factors. This will probably
cause friction in the relationship with the customer but you will
end up better off if the customer is late paying their bills, or
especially if they default and you have to place the account for
collection, take them to court or if they file bankruptcy.
Credit risk is not really manageable for very small
companies with only one or two customers. This makes these companies
very vulnerable to defaults or even payment delays by their customers.
Thus the reason to have a sound credit policy in place.
Some things you can do to limit your risk are:
* Get a personal guarantee
* Offer month-to-month credit
* Offer ship-to-ship credit
* Ask for a security deposit
* Get a 50% deposit on every order
* * *
This is an excerpt from Michelle Dunn's e-book
"Effective Collections, a proactive approach to credit management"
Called the Nations authority on collecting money, Michelle Dunn
is an award winning author and columnist. She is the founder and
CEO of the American Credit & Collections Association, one of
the Top 5 women in Collections, and one of the Top 50 most influential
collection professionals in her industry. Michelle has been quoted
and featured in The Wall Street Journal, Smart Money Magazine, CNN
& other National publications.
Visit http://www.michelledunn.com
and http://www.credit-and-collections.com
for more information.
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